Reactive legal measures are not enough to avoid product and brand piracy effectively and lastingly. They are only effective at certain points and run behind criminal developments.
The road to success is acting early, proactively, and preventively on the strategic and operative level, long before violations of your company´s intellectual property rights lead to heavy sales losses.
First of all it is important to establish a solid basis for decisions via branch-specific Counterfeiting Intelligence.
Our specialists have the necessary expertise and networks to carry out active observations and analyses on relevant market-places, and for this purpose they intensively exchange information with professional associations and those public and private agencies that are responsible for the combat of product and service piracy.
Subsequently, CONFIDENT gives advice to its clients that is based on facts and goal-oriented with regard to establishing fundamental competitive strategies out of Anti-Counterfeiting Activities. Furthermore, CONFIDENT provides advice in view of an integrated system consisting of business, legal, technical, and political countermeasures.
So efficiency only results from the combination of various approaches, the effectiveness of which should be supervised by a Monitoring System with close-meshed Feed-Back Loops. This makes a permanent adaptation of targets, strategies, and AC measures possible.
Thereby it is crucial to cover the whole lifecycle of the brands, products, or concepts that are to be protected, and to integrate in the brand protection concept respective countermeasures (such as the safety of communication channels during the F & A Phase or establishing effective lobby work).
We certainly are also on your side when illegal fake products or brands are already on the market.
Our consultants are operating all over the world and have reliable contacts especially in Asia. This puts us in a position via professional Tracking & Tracing to check and document (in a manner that can be used in court) unusual product movements and channels of distribution, to identify places of production, and to organize official intervention and prosecution.
